It all boils down to branding…

It’s a hot summer’s day in the 80’s.  You enter a shopping centre to escape the scorching heat and are presented with two icy, unlabeled beverages.  No bottles or cans to persuade you with.  It all comes down to taste, and you’re the taster. This was known as “The Pepsi Challenge”, and was conducted in […]

It’s a Solution or Problem?

Someone Has A Problem. It’s Your Job To Solve It. At the heart of every business is someone providing a solution to someone else’s problem. Every business is built on this principle and how successfully you do this will determine whether your business succeeds or fails. If you’re starting a new business, then you need […]

First impression counts.

You get no second chance to make a first impression. It might be one of life’s cruel rules, but it’s also one of the basics of business branding. In this TipLetter I’ll try to explain one of many reasons why creating the right image for your business – starting with the right logo, has such […]