It all boils down to branding…

It’s a hot summer’s day in the 80’s.  You enter a shopping centre to escape the scorching heat and are presented with two icy, unlabeled beverages.  No bottles or cans to persuade you with.  It all comes down to taste, and you’re the taster. This was known as “The Pepsi Challenge”, and was conducted in […]

First impression counts.

You get no second chance to make a first impression. It might be one of life’s cruel rules, but it’s also one of the basics of business branding. In this TipLetter I’ll try to explain one of many reasons why creating the right image for your business – starting with the right logo, has such […]